Twitter As Marketing Tool, Prestige Brands Facebook Marketing, and more!

Here’s Why Twitter Is Still An Incredible Marketing Tool
by Melonie Dodaro, Top Dog Social Media

Twitter marketing has been in the shadows since Pinterest and Facebook began to steal the spotlight this year in 2012. Although Facebook has been the leader for a while, they received a lot of additional media attention due to the whole IPO fiasco.

Many business owners and professionals still don’t get why Twitter could possibly be significant to their business. I can’t blame them since I felt the same way at one point. What could possibly be significant in 140 characters?

Twitter Marketing Secret Weapon: Advanced Search

Your greatest Twitter marketing tool for discovering conversations surrounding your brand, industry or company is arguably Twitter’s Advanced Search. Why?

Let me give you an example. If you’re a restaurant, you can search for anyone tweeting the word “hungry” in your local area and it will provide you with instant results, in chronological order starting from the most recent tweets.
This is a HUGE opportunity. If you’re a restaurant, these people ARE your customers, so reaching out to them at this moment in time could be a critical turning point for your business. Offer them a special discount code that they can use that day to come in for a meal at your restaurant. (Click the picture on the side to see an enlarged example of this search)

Read more… Click Here!

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How 5 Prestige Brands Innovate and Market on Facebook
Perception sometimes equals reality when it comes to marketing.
Businesses that win and are successful often create a public persona and brand that enables them to remain at the top of the food chain through emotional and clever marketing.

Read more at Jeff Bullas blog – Click Here!

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About Robert Banach

A Leadership Insights Organization Network (LION) Publication | Social Media News | Social Media Marketing and Strategies | Latest News About Health and Fitness for Baby Boomers |